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It’s Easy to be Green: How 3 Chicago Dentists Built a New Practice
in Uncertain Economic Times

Almost every dentist has an ideal practice that they daydream about from time-to-time. It’s beautiful, it has all of the most up-to-date high-tech equipment, it runs efficiently, and it always exceeds patients’ expectations. But that’s where the practice stays…in their daydreams. Most dentists can’t imagine how they would ever achieve this goal.

Meet the dentists at ORA® Dental Studio in Chicago, IL: Goran Kralj, DDS, Mladen Kralj, DMD, and Steven Koos, DDS, MD. These 3 dentists took their dream and made it a reality. They have created a general/esthetic dentistry and Oral surgery practice that is beautiful to look at, is environmentally friendly, and that provides state-of-the-art dental care. And they did it in the midst of a national financial crisis.

Research and Money
The dream for these 3 dentists was to create an eco-friendly practice that is green in both construction and delivery of care. The partners at ORA® Dental Studios had always been environmentally conscious in their private lives and they had been practicing minimally invasive dentistry, so they decided to take it to the next level and create an entirely green dental practice. The project began with extensive research to ensure they worked with the right sources for building materials and equipment. And, of course, making this dream come true required a financial investment. The total cost for the project, including operatory equipment, came to $1.6 million. Construction on the new practice began in May of 2008. Half way through the project, the financial crisis hit, and financing was withdrawn by the practice’s lender. As Dr. Koos described it, “the situation was dire. In fact, construction stopped for a month.” However, Henry Schein Dental and other lenders came to the rescue. In mid-November of 2008, the practice opened its doors to patients.

What Makes this Practice Green
To ensure they built green and that they practice green, the ORA® dentists followed Leadership in Energy and Environmental Design (LEED) and Green Guide for Health Care (GGHC) standards. LEED is a nationally accepted benchmark for the design, construction, and operation of high-efficiency green buildings. GGHC is a best practices guide for healthy and sustainable building design, construction, and operations. To ensure they met LEED and GGHC standards in the building of the practice, they chose a sustainable site, used environmental quality construction material and resources (for example, aluminum framing and EcoRock drywall), and inCorporated energy efficient appliances and lighting. To off-set their carbon footprint, the practice makes annual contributions to reforestation campaigns, energy efficiency programs, and renewable natural energy sources.

The group has included many environmentally conscious operations into the daily activities of the practice. For example, the practice is paper-free, using digital charts and radiographs. To deal with hazardous waste, they use the Demolizer, a biohazard disposal system that turns this waste into completely safe trash. In the realm of minimally invasive dentistry, the practice uses the i-CAT 3D cone beam digital CT scanner, the DiagnoDent laser for early caries detection, the VELscope oral cancer screening system, and the Navigator soft-tissue laser for non-surgical treatment of periodontal disease.

Reaping the Rewards
The investment the group has made into this practice is already beginning to show a return. Since opening their doors, they have experienced a 35% to 40% increase in new patients every month to date. And they have begun to reap the cost savings associated with using low-flow faucets, high-efficiency lighting, and reducing hazardous waste removal costs.

More importantly, says Dr. Koos, is making a commitment to doing what’s right for patients, team members, and the community. The practice made an enormous investment of time and financial resources to make their dream come true, and they are reaping the rewards in terms of increased business and cost savings and in knowing they are doing the right thing.

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Wisdom Teeth Extraction Chicago ? Jessica P. Chicago, Illinois. Dr. Koos and his team at ORA are incredible. It’s a shame he isn’t in a field where you would need to see him on a regular basis, because he is one of the best medical professionals i’ve ever experienced. He took his time to explain everything during the consultation, his team played some good [...]
Wisdom Teeth Extraction Chicago ? Cheryl S. Chicago, Illinois. I’m pleased to say they fixed the tooth. They worked to assure me they’ll continue to help; if any issues arise in the future. Let’s hope they’re aren’t any!
Wisdom Teeth Extraction Chicago ? Rahul L. Chicago, Illinois. As far as wisdom tooth extraction goes, I had an excellent experience with Dr. Schrotenboer. Understandably so, I was not looking forward to it, and had been putting it off for a while. The previous oral surgeon I consulted with was abrasive and impatient with my questions and it did nothing but increase my anxiety. [...]
Wisdom Teeth Extraction Chicago ? Zahra H. Chicago, Illinois. Dr. Koos was phenomenal. I had 1 consultation before him and wasn’t a big fan but Dr Koos won me over instantly as a loyal patient who has referred a couple people thus far. I had 4 impacted wisdom teeth and, while they were not causing pain, he sat with me and talked to me [...]
Wisdom Teeth Extraction Chicago ? Jessie B. Chicago, Illinois. I have been to Ora surgery twice- first to get a tooth extracted, and following to get a screw put in for an implant. I can’t say enough positive things about this place! The receptionists are all very friendly and informative. The decor, and ambiance of this place feels like a spa. Dr. Jason has [...]
Wisdom Teeth Extraction Chicago ? Victoria P. Chicago, Illinois. An incredibly gifted oral surgeon. Dr. Schrotenboer provided me with a thorough explanation both during my consultation and the day of my wisdom teeth extraction. He is patient and detailed when answering his patient’s questions, and definitely establishes trust with his patients. The staff and the office is the perfect environment you’d ever want to [...]
Wisdom Teeth Extraction Chicago ? Katie S. Chicago, Illinois. This has to be one of the best oral surgery offices in the city. I’m impressed with the design, staff and friendliness of the office (esp lily!). It was super easy to make an appointment too. Dr. Schrotenboer is very knowledgeable and easy to talk with. He put my mind at ease and was very [...]
Wisdom Teeth Extraction Chicago ? Olia D. Chicago, Illinois. The best Dental Experience I’ve ever had! I got 3 wisdom teeth removed. They used laughing gas for this procedure. It basically makes you feel like you can touch the sealing and it makes the whole going to sleep thing a lot easier! I had all for impacted get plenty of rest!
Wisdom Teeth Extraction Chicago ? Yaya M. Chicago, Illinois. First I have to start off by saying that DR. JASON SCHROTENBOER is hands down the best in his practice!!! I had been putting off getting my wisdom teeth pulled out for abt a year cuz I was terrified abt the entire procedure & the fact that I had to get 2 taken out scared [...]
Wisdom Teeth Extraction Chicago ? Caitlin M. Chicago, Illinois. I just had 2 of my wisdom teeth pulled here this morning. At 28 years old, I had been putting off this procedure for a looooong time. Had I known it would be so easy, I would have done it years ago! I wish every dental procedure was so good! I have nothing but positive [...]